MERCHANTS OF JOY
![The Merchants of Joy - Prime Video - [press.amazonmgmstudios.com]](https://i0.wp.com/reelnewsdaily.com/wp-content/uploads/The-Merchants-of-Joy-Prime-Video-press.amazonmgmstudios.com_.png?resize=678%2C379&ssl=1)
Celia Aniskovich‘s DOCNYC film, MERCHANTS OF JOY, brings audiences behind the scenes of an annual venture most of us take for granted. For the five families that dominate the Christmas Tree market in NYC, the Holiday Season is a business of mayhem and memories. Dive into the underworld of a tradition where vendors battle it out for prime positions and quality product in hopes of making each year better than the last.
The film is a collection of personalities all jockeying to outdo each other. Greg looks like Santa and is happy to dress as such for the local kids. His son, Little Greg, is poised to take over the family business as his father battles cancer. Brooklynite George (who used to work for Greg) hopes to find love this season and brings bravado to the group. Heather is nine years sober. You will find her supporting those struggling on a similar path. Ciree takes the reins from her parents after 30 years. All of them find themselves under the thumb of the mysterious Kevin Hammer. Think of him as the Christmas Tree Mafia Boss.
The film is a countdown to Christmas, tracking the complicated and expensive logistics of purchasing trees, trucking them sometimes across the country, bidding on street corner permits, setting up shop, all while navigating weather, workforce, and the economy. It’s a risky business that can be rewarding in the end. The job is physically taxing and emotionally exhausting, but its impact on building family traditions is worth its weight in gold.
Aniskovich intersperses sit-down interviews with action on the ground. The pièce de résistance are the scenes mimicking the stop-motion animation in Christmas classics like Rudolph the Red-Nosed Reindeer (1964), Santa Claus Is Comin’ to Town (1970), and The Year Without a Santa Claus (1974). In fact, Kevin Hammer only appears as an incognito character with phone interview audio. It is a perfect touch, wrapping MERCHANTS OF JOY with a nostalgia bow.
It is a film that will touch your heart. It is a delightful, warm hug, a movie about human connection, and a perfect segway for the holiday spirit.
MERCHANTS OF JOY – Coming to Prime Video Dec 1st!
WORLD PREMIERE- MERCHANTS OF JOY
Directed by Celia Aniskovich (Burn It Down!, Call Me Miss Cleo), the film captures the cast of characters behind the city’s Christmas tree stands– small business owners who bring holiday cheer to the streets each season, along with a healthy dose of friendly (and sometimes not-so-friendly) competition with each other.
A lifelong Christmas lover, Aniskovich first discovered the story after reading Epic Magazine and NY Mag’s article “Secrets of the Christmas Tree Trade” and immediately knew this was a story she wanted to tell. Drawn to the community, pride, and hidden labor, she started filming within days of meeting “Big Greg,” – one of the film’s central figures – and eventually Amazon MGM Studios and Artists Equity came aboard the project as well. What began as a portrait of holiday hustle evolved into a story about faith, family, and resilience as she continued following the families. Merchants of Joy
For all things DOCNYC, click here!
I ONLY REST IN THE STORM
Portugal-born, Brazil-based filmmaker Pedro Pinho tackles racism in an unfiltered, confrontational manner. The dialogue is no-holds-bar and yet entirely calm in its honesty. Alongside Sergio, the audience is thrust into a lively group of queer friends, who argue among their own ranks about blackness and identity. It feels very intimate to witness. It’s a head-on white savior complex reckoning. The longer you watch and learn, white behavior feels very self-congratulatory, regardless of true intentions. 
Performances are spectacular. The immersive cinematography is a character all its own. The film often feels like a documentary with elders casually dropping facts about colonialism in social settings. I ONLY REST IN THE STORM captures you in its boldness, if you can hold on for the three and a half hour runtime. While it would undoubtedly benefit to cut that time in half, you cannot deny the meandering plot points. Each is strong, but as a whole, the film is a five-course gluttonous meal. 
Before we were married, my husband and I abandoned our lives in New York and moved to Hyderabad, India, so that he could work for a local microfinance institution. He and I, both white, served more as a spectacle, fully owning our privilege as we navigated endlessly intrusive questions and the knowledge of our ability to leave the city on our own accord. To be the minority was an eye-opening experience. I ONLY REST IN THE STORM plays for a predominantly white NYFF audience. I would have loved to be a fly on the wall after yesterday’s premiere. One can only imagine the justifications over cocktails.
HAPPYEND
This predominantly young cast is incredible. Yukito Hidaka is captivating as Kou. His brooding aura and genuine wonder are the perfect foil for Hayato Kurihara‘s intense Yuta. Each actor wears their heart on their sleeve.
Fantasia 2025![Touch Me (2025) - [www.imdb.com]](https://i0.wp.com/reelnewsdaily.com/wp-content/uploads/Touch-Me-2025-www.imdb_.com_.png?resize=678%2C473&ssl=1)
Writer/director Addison Heinmann follows up his 2022 Fantasia hit 
When a young woman faces a deadly diagnosis, she seeks dark magic from a witch in the woods… but every cure has costs. Written and directed by John and Zelda Adams and Toby Poser (The Adams Family), who also star, shot, edited, and scored, MOTHER OF FLIES is the latest creation from the filmmaking family behind such singular landmarks as 
In one of 2025’s major genre breakouts, four college friends find themselves on an infinite, unending road, forcing each of them to decide how to confront their fate in an unnerving journey into the unknown. Writer/director Alex Ullom and his gifted cast work miracles and offer a compelling, constantly intriguing, and often terrifying road trip into adulthood. Official Selection: SXSW 2025, Overlook 2025. 
Desperate to avenge her daughter’s murder, Irene Kelly (Michaela McManus) journeys through parallel dimensions to repeatedly track down and annihilate her killer (Jeremy Holm). A tense sci-fi vengeance thriller unlike any other, REDUX REDUX is the latest creation by Kevin and Matthew McManus, the Peabody award-winning writers and producers of AMERICAN VANDAL and COBRA KAI, and writers/directors of FUNERAL KINGS (Fantasia 2012) and THE BLOCK ISLAND SOUND (Fantasia 2020). Official Selection: SXSW 2025. Neuchâtel International Fantastic Film Festival 2025. 
After coming to Fantasia as a short film selected for the Frontierés Market Shorts to Features Lab in 2022 and Sitges Fanpitch that same year, directing duo Deanna Milligan and Ramsey Fendall expand the world of Mia Sunshine Jones in their darkly trippy feature, LUCID. Mia is a rebellious art student who struggles to create the ultimate project for a demanding professor. Desperate to find her artistic voice, she takes Lucid, a candy elixir, to access her creativity, but taps into something much darker. Starring Caitlin Acken Taylor, who reprises her role from the short, and Georgia Acken (star of the 2023 Fantasia hit THE SACRIFICE GAME), Milligan and Fendall create a surreal nightmare with a vintage look that fully embraces the 90s grunge era with a punk art aesthetic. Using live on-set music, an eclectic cast, and loads of experimental and haunting visuals, the World Premiere of LUCID will be a nightmare-come-true. 
For her debut feature film, FOREIGNER, Ava Maria Safai (Zip) expertly harnesses the power of identity, social acceptance, horror, and comedy. It’s 2004, and Iranian immigrant Yasamin, or Yasi, is the new girl. Her high school experience is daunting, as she tries to improve her English by watching her favorite sitcom and befriends a trio of pastel-clad girls who feed Yasi’s need to fit in. Desperate for acceptance, she dyes her hair blonde and, in doing so, also attracts a demonic force. With a fun retro setting, great performances by Rose Dehgan as Yasi, Chloë MacLeod as the creepy high school “Queen Bee” Rachel, and a blend of our favorite teen horrors, FOREIGNER takes up space as a new entry to “bubblegum horror,” bringing a fresh narrative to the Canadian immigrant experience. The film has been referred to by some as Mean Girls meets The Exorcist and Ava is definitely a young director to watch. 
A woman (Dakota Gorman) wakes in the back of a moving camper trailer. A voice (Todd Terry) from the truck towing it tells her they must reach a mysterious doctor within the hour. Thus begins HELLCAT, the feature debut of writer/editor/director Brock Bodell, who previously cut the mind-bending 
![Fire at Will (2025) - [www.imdb.com]](https://i0.wp.com/reelnewsdaily.com/wp-content/uploads/Fire-at-Will-2025-www.imdb_.com_.png?resize=566%2C884&ssl=1)
FIRE AT WILL looks fantastic. Jared Levy‘s camerawork is most immersed and intimate. Kyle Moriarty‘s quick-take editing is perfect. The fast-paced dialogue filled with self-absorbed personalities is every kitchen table conversation featuring adult children and their parents. As the firstborn of four loud children in an Irish Italian household, I can attest to the authenticity in the chaos of Gruer’s script, right down to the mother storming out in emotionally exhausted dramatics and the unspoken connection between father and artistic daughter. The cast nails each ping-pong match beat. FIRE AT WILL is a spectacular treatment for a feature. I need to know what happens next.
The jury is exceptional as they move through measured recall to furious shouting matches. Their diligence in tracking down evidence and looking at all sides gives me hope that jurors take their duties seriously. Jack Thornton’s editing is a feat. The choice to keep Krieps in the frame for longer than seems normal has a chilling effect. RE-CREATION is akin to live theatre. It is an improvisation session strapped to a ticking time bomb. The audience is the 13th jury member. Sheridan provides newsreel footage, newspaper clippings, video testimony, and audio recordings at the precise times we might feel lost. It is a real-time exploration of possibilities. 
Jim Sheridan also plays Juror #1, serving as a guide and sounding board. Sheridan’s attention to detail is award-worthy. Going as far as to take the jury on a tour of the key locations in the investigation. It’s hard to discern where Sheridan lies on the guilty spectrum personally. His extensive knowledge never feels coercive. He and Merriman skillfully make a case for confusion and conflict, mirroring the state of the evidence.
José Condessa creates a vibrant and charming character. He is sensitive and caring, everything a woman desires in a man. Condessa is dazzling. Ayden Mayeri gives June a true egocentric millennial with an unresolved emotional trauma vibe, which is precisely what Lilian T. Mehrel intended. Mayeri effortlessly glides into June’s arc. Amira Casar takes on Lela with a lived-in authenticity and passion. She holds each frame with her powerful presence. These two women share gorgeous chemistry. 
It becomes clear early on that fear and unresolved trauma impede Mel’s release. He lashes out to prolong his release. Getting polar opposite advice from Mark and Warren, Mel enters a quiet tailspin of decision-making as the clock runs down. 
Guy Pearce is a legend. Warren’s goal is emotional redemption for past transgressions, but reality outside forces him to save the only soul he can on the inside. Pearce is a quiet storm. His masterful ability to speak volumes with nothing but a breath proves vital to Warren’s arc. He is an unconventional guardian angel. Vincent Miller captivates as our young leading man. He comes with an unusually mature sense of self, and his comfort in front of the screen and alongside other screen titans is beyond impressive. 
Filmmakers Kasper Bisgaard and Mikael Lypinski bring Tribeca 2025 audiences documentary, THE END OF QUIET, a thought-provoking exploration of human connectivity. In an isolated town in West Virginia, the world’s largest radio telescope can pick up the murmurings of signals across the universe. To achieve this, the telescope resides in the Quiet Zone, the only place in the U.S. where Wi-Fi and cell phone signals are not permitted.
How do they fight the boredom? Brionna and her gun enthusiast grandfather, David, spend time together shooting his 37 guns and rifles and blowing things up. Choosing to reside in The Quiet Zone due to electromagnetic hypersensitivity, Clover and her dog, Beautiful, live for landline phone calls from her husband, who lives abroad. Her original poetry also serves as beautiful transition audio. A lonely but contented elderly vet named Willard spends his days drinking a lot of coffee and attending local funerals. Kirsten, 17, and Frankie, 23, are a young, engaged couple who dream of having a child. 
THE FILM IS SUPPORTED BY
Filmmaker Nayra Ilic Garcia brings Tribeca 2025 audiences CUERPO CELESTE, a film about the inevitability of change, for better or worse.
Eshaghian and Jafari use the investigative narrative as a thread throughout the film. The film opens with the discovery of the body and the subsequent search for who and how. Crime photos are relatively tame if you are an avid Discovery ID watcher.
Defying all the odds and the lawyers’ advice, Fernando gathers a local Quechua cast, including little Dylan as young Simba, creating a dazzling version of the beloved tale in his studio. The result is a triumph.
You must be logged in to post a comment.