SECRET MALL APARTMENT

In 2003, eight Rhode Island artists created a secret apartment inside the busy Providence Place Mall and lived there for four years, filming everything along the way. They snuck in furniture, tapped into the mall’s electricity, and even constructed a wall, smuggling in more than two tons of cinderblock. Far more than just a wild prank, the secret apartment became a deeply meaningful place for its inhabitants.
In SECRET MALL APARTMENT, Jeremy Workman brings SXSW 2024 audiences a fun doc filled with hush-hush happenings and punk rock actions. Inside Providence Place Mall, between the years 2003 – 2007, magic happened.
It all started when four artists lost their creative space. Adriana Valdez Young, Andrew Oesch, Jay Zehngebot, and Michael Townsend decided to do something no one had ever thought of. After noticing the odd construction of Providence Place Mall, they took their artistic exploration to an entirely new level, quite literally. Upon discovering unused space in the building, they defied authority and moved into the mall.
The clandestine operation led by Michael, whose footage from an early digital camera comprises most of the film, is nothing short of badass. The never-before-seen footage gives us all the goods, from planning to creation, including the earnest acrobatics of moving furniture purchased at The Salvation Army. With handheld cement blocks, triggered alarms, and pure gumption they created a piece of art and dwelling. The group acknowledges their white privilege in their ability to get away with this stunt.
The film is not simply a story of their mall apartment but the impactful works they created throughout the North East, like making a tape art outline of those lost in NYC on 9/11. This feat took a total of five years. These artists’ cloak-and-dagger work (often fleeting in their existence) taps into humanity at its finest. The irony of The Providence Place Mall’s current state will not be lost on the audience. Most likely, it will give SXSW 2024 a simultaneous headshake and chuckle. SECRET MALL APARTMENT fully embraces the artistic essence of “Damn the Man.”
Director:
Jeremy Workman
Film Screenings





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Kate Lyn Sheil (
My love for Scott Haze knows no bounds. From his breakout performance in
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George Basil plays Dave, the construction foreman, with a life-affirming kindness. One of his lines perfectly sums up the film’s heart, hitting you square in the chest, “We’re just friends walking each other home.” Hollowell is outstanding as Gloria. Her comic timing is the stuff of the gods, but she also delivers authentic depth. She is a star.
Kate Jean Hollowell is a multi-hyphenate director, comedian and musician, who honed her humor, storytelling and visual style by making her own music videos, showcased at SXSW in 2022 and 2023, as well as her short film Are They Smiling?, which premiered at the 2020 Portland Film Festival and won several awards. Taking on narrative, Kate has managed to find a unique voice that balances humor and heart through all her work. Finding ways to insert unexpected musical numbers in everything she does is a trademark all her own.


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