in association with

JSenko Productions
and Cinco Dedos Peliculas

present

Everyday, I have the urge to block friends on Facebook. The vitriolic political rhetoric being thrown around in both “article” and meme form is more over the top than it has ever been. Thank the internet gods for Snopes. Now that we’re heavy into this circus of a presidential campaign, a new film could not be more timely. Director Jen Senko brings us her personal story in her doc THE BRAINWASHING OF MY DAD.

Right-wing cable news and “conservative” talk radio attract older Americans like graying moths to an angry flame. But why would someone who was either apolitical or a Democrat in younger days become addicted to conservative talk shows in their twilight years? Filmmaker Jen Senko wondered how her WWII veteran and Kennedy Democrat father had been transformed into a Fox News fanatic, suddenly and inexplicably railing against minorities, homosexuals, poor people, and Democrats. Using her dad as an entertaining example, Senko pulls back the curtain to expose the tools and tricks of the wizards behind the right-wing media revolution. And in discovering what happened to him, Senko reveals the all-too-chilling bigger picture of what’s happening behind-the-scenes to influence our national discourse.

The Republican Noise Machine.
Illustration by Bill Plympton.

Delving into this phenomenon in interviews with industry insiders, Senko illustrates how Right-wing media is used to manipulate conservatives. (Speaking of illustrations, the film features fantastic original art from the great Bill Plympton.) In memos and interviews, Roger Ailes and Rupert Murdoch openly admit how they use FOX News to turn people into sheeple for pure profit, and how the term “Liberal Media” was another product of the machine. “War on Christmas”? Yeah, that’s another doozy pumped out to infuriate for entertainment purposes.

Check out this clip from the film:

Clip #7: Language is Not Neutral from Cinco Dedos Peliculas on Vimeo.

Frank Luntz discusses his language techniques.

But, it’s not just Senko’s father we’re privy to. Hundreds of people reached out to her to tell their story of how they “lost” family members to conservative radio. The film has a wonderful mix of informative visuals. The chronological breakdown of the industry is user guide friendly, with examples of each step in it’s creation. It is certainly beyond successful in it’s history lesson, though I fear it may be preaching to the choir. Democrats will adore this film, there is no doubt about it. Trying to get a viewing audience on the far right may prove just a difficult as trying to talk foreign policy with Donald Trump. (Too soon?)

The right-wing media boat pushing National Thought.
Illustration by Bill Plympton.

You can check out THE BRAINWASHING OF MY DAD today in theaters and on VOD and I highly recommend you do. A little knowledge is a powerful thing.

Directed by: JEN SENKO

Narrated by: JEN SENKO and MATTHEW MODINE 

Produced by: MATTHEW MODINE & ADAM RACKOFF 

Featuring animation by Academy Award nominee BILL PLYMPTON 

Official Website: www.thebrainwashingofmydad.com

Facebook: https://www.facebook.com/thebrainwashingofmydadmovie?ref=hl Twitter: @brainwashingdad

Instagram: https://www.instagram.com/the_brainwashing_of_my_dad/

Opening Theatrically in New York (Cinema Village) and Los Angeles (Laemmle Music Hall) on Friday, March 18 and on VOD (iTunes, GOOGLE PLAY, VUDU and many more)