AN NBTV STUDIOS AND BUNGALOW MEDIA + ENTERTAINMENT FILM
WE THE PEOPLE: THE MARKET BASKET EFFECT
In an epic account of the warring Demoulas family, corporate greed breaks up a massive family empire. A groundswell of employee & community support cuts to the heart of the volatile, emotional, and dramatic conflict between Arthur T. Demoulas and arch-rival, cousin Arthur S. Demoulas over control of the $4 billion supermarket chain, Market Basket. A conflict that brought down the August 2014 U.S. jobs report by 17,000 jobs, sending shockwaves through the nation. With plot turns worthy of a Greek tragedy, the family feud raged on with the livelihoods of 25,000 employees hanging in the balance.
The film should be shown to such corporations as Johnson & Johnson and Walmart. The formula seems simple; treat your employees with respect and high wages and productivity soars. Perhaps it doesn’t have to be about making a buck, especially when loyalty is on the line. The film utilizes intimate interviews with lifelong employees of the chain as well as a family history of the court proceedings. Dialogue from board meetings is highlighted and read to illustrate just how cut and dry this story really is. It’s like being afly on the wall in some of the largest businesses in America. At times, it’s actually heartbreaking to hear what we may already know to be true. Money makes the world go round, at least in some minds. With real time footage of protests from not only the staff but customers as well. With such love for their CEO, the people come together, sacrifice for what could have easily been a lost cause, and persevere to show who’s really the boss. It’s a beautiful depiction of what happens when small town heart overthrows greed.
Opening in New York on April 22nd
Opening In New England Starting April 14th
Opening On Demand May 18th
Narrated by Michael Chicklis
(Gotham, American Horror Story, The Shield, Fantastic Four)
Directed by Tommy Reid
(Danny Greene: The Rise & Fall of the Irishman, $uperthief: Inside America’s Biggest Bank Score)
Written by Jeff Pinilla
(The Earth, The Way I Left It)
Executive produced by
Mike Buzzell & Todd Hoffman