http://www.starwars.com/findtheforce
Following the global phenomenon of ForceĀ FridayĀ in 2015, Disney and Lucasfilm today announcedĀ Find the Force, a global augmented reality (AR) event rolling out on ForceĀ FridayĀ II (September 1) to commemorate the worldwide launch of new products inspired byĀ Star Wars: The Last Jedi.
The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home newĀ The Last JediĀ products, they will have the opportunity to activate a unique augmented reality experience featuringĀ Star WarsĀ characters, including fan-favorites and new surprise additions from the film.
āForceĀ FridayĀ II is a major milestone in the countdown toĀ Star Wars: The Last Jedi.
Star WarsĀ has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,ā says Kathleen Kennedy, President of Lucasfilm.
FromĀ September 1-3, retailers around the world will invite fans toĀ Find the ForceĀ by taking part in an AR treasure hunt.
To celebrate Force Friday II, fans can reveal new and favorite characters fromĀ Star Wars: The Last JediĀ in augmented reality, and help the Resistance find information about key personnel:
- Download theĀ Star WarsĀ appĀ (for iPhone® and Androidā¢) and launch the āFind The Forceā feature.
- Starting September 1, look forĀ Star WarsĀ graphics with the āFind The Forceā logo at participating retail locations and websites.Ā Click hereĀ for full list.
- Scan these graphics using the āFind The Forceā feature to reveal AR character experiences.
- A data chip will be unlocked each time a new AR character experience is revealed. Unlock digital rewards as you collect more data chips!
- Each graphic reveals a different AR character experience every day from September 1-3.
Try it now!Ā Download theĀ Star WarsĀ app, launch āFind The Forceā and scan the image below to unlock an AR character early:
(15 in total across the programās three-day run). Click here for more information:www.starwars.com/findtheforce.
āForceĀ FridayĀ II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in theĀ Star Wars: The Last Jediproduct line, which is our most innovative yet – we canāt wait for fans to see whatās in store.ā said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.
Fans can download the latest version of theĀ Star WarsĀ App (v. 2.3 or higher) beginning Aug. 24 for an early look at the new Porg characters in AR before the AR treasure hunt goes live at retail.
By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout ForceĀ FridayĀ II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to theĀ Star Wars: The Last JediĀ premiere in December.
No Purchase Necessary. Enter sweepstakes betweenĀ August 31, 2017 at 7:00 a.m.Ā Pacific Time (āPTā)/3:00 p.m. British Summer Time (āBSTā) and September 4, 2017 at 2:59 a.m. PT/10:59 a.m. BST. Open to legal residents in 50 U.S. + D.C., Canada (excluding Quebec), Australia, United Kingdom, Republic of Ireland, France, South Korea and Chile who are 18+ or the age of majority in their place of residence, whichever is older. Limit 15 entries per person. There is 1 Grand Prize available to be won (ARV: US $4,500). Grand Prize winner must travel to Los Angeles, California USA on or aboutĀ December 12, 2017. VisitĀ starwars.com/findtheforce. for Official Rules including details on how to enter, additional eligibility requirements, prize descriptions and limitations. Void where prohibited. Sponsor: The Walt Disney Company (Australia) Pty. Limited, Level 5, Chapel Street, South Yarra, Victoria 3141, Australia.
More information aboutĀ Find the ForceĀ and a how-to video is available atwww.starwars.com/findtheforce.
Star Wars: The Last JediĀ opensĀ in U.S. theaters onĀ December 15, 2017.
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