PROMISELAND takes a fresh, visceral approach to exploring the intimate journey and personal evolution of Ja Morant, a remarkable athlete who comes of age during his rookie season in the NBA. The story unfolds in real-time, shining a spotlight on the evolution of an extraordinary young man working hard to achieve his dreams of basketball superstardom. A small-town kid is thrust into a brave new world, made up of big business, power players, a small-market NBA franchise and a ravenous public spotlight, all while the radically unprecedented twists and turns of the 2019-2020 season come into focus.
Nowadays, it seems like every athlete has a documentary crew following them around. The definition of “behind the scenes” has broadened, and what once was novel or surprising now can feel like table stakes. What makes the journey of budding NBA superstar Ja Morant in Promiseland unique is that the narrative is almost exclusively articulated via Ja’s network of family, friends, and mentors. The first installment follows Ja from humble beginnings in Sumnter, South Carolina to the bright spotlights of the 2019 NBA draft, where the Memphis Grizzlies select him as the #2 pick. Through it all, Promiseland’stop priority isn’t to dazzle you with basketball highlights (although it has plenty of those) but to root you in the places and people that motivate Ja daily.
Dexton Deboree’s focused direction prioritizes small human elements that ground you in Ja’s reality. It’s the hum of cicadas as Tee Morant coaches his son through a difficult drill. The camera lingers on friends, family, and empty chairs acting as phantom opponents as Ja grunts and weaves across his makeshift concrete court. These striking sounds and images paint a portrait of the daily effort and strong foundation of support Ja has needed to reach his current heights. It isn’t flashy – but the grind is approachable, relatable, and ultimately inspirational.
Promiseland unfolds in real-time, so we already know the challenges lying in Ja’s future: an uphill climb towards the NBA playoffs, a brutal pandemic, and the harsh realities of systemic racism. Watching Promiseland, you understand why this young superstar is ready to meet the moment.
PART ONE OF THIS ORIGINAL SERIES
PREMIERES JUNE 3 EXCLUSIVELY ON CRACKLE
PART TWO PREMIERES JUNE 17
Created and directed by Dexton Deboree (Unbanned: The Legend of AJ1)
PROMISELAND features interviews with:
Ja Morant, NBA star for the Memphis Grizzlies, 2020 Rookie of the Year
Carmelo Anthony, NBA All-Star
A’ja Wilson, WNBA MVP
Tee Morant, Ja Morant’s father
Jamie Morant, Ja Morant’s mother
Teniya Morant, Ja Morant’s sister
Phil Morant, Ja Morant’s uncle, and manager
Taylor Jenkins, Memphis Grizzlies head basketball coach
Jaren Jackson Jr., Memphis Grizzlies NBA star
Brandon Clarke, Memphis Grizzlies NBA star
Matt McMahon, Murray State head basketball coach
Moneybagg Yo, Rapper
Produced by DLP Media Group (30 for 30’s Lance, Rodman: For Better or Worse),
Falkon Entertainment, RTG Features, Interscope Films, and Waffle Iron Entertainment
Soundtrack from Interscope Records, Original score from Steve “Swiff D” Thornton