PITCH PEOPLE
Selling is theatre and coercion. Stanley Jacobs‘ documentary PITCH PEOPLE explores the very best in persuasive personas and the history of honest sales.
The film is a clever “how-to” guide to moving products. They are magnetic and funny. Urgency and cleverness get your attention. Does the product make life easier? All people genuinely want is to smile and feel like they’re not being taken advantage of, and that’s the key to selling.
Nowadays, if you can find an operating mall, you might still come across an AS SEEN ON TV store. A small display remains at Bed, Bath, and Beyond locations. Back in the 1950s, Atlantic City was the hub of Pitchmen. Future American celebrities like Ed McMahon, of Star Search fame, began on the boardwalk.
You all remember waking up at 3 am to infomercials. From Vitamix to ShamWow, you find yourself watching but just a bit longer than you anticipated. In person, it’s an electric energy. It has to be more personable to lock you in, and the moment these experts get you to pause and pay attention, they’ve got you sold.
Between local television spots and fairgrounds, pitching products was (and still is) a lucrative career. Only the best survive and put bundles of cash in their pockets. In a world of MLMs, this intimate energy exchange is the oldest truck in the book, and it works. The modern version comes in the form of TikTok influencers, but those 10-30-second uploads have nothing on the original masters.
PITCH PEOPLE takes the “Always Be Closing” model and mesmerizes by showing audiences entire live pitches in the wild, then cutting in sit-down interviews and archival footage. The editing is the hero of this film. You’ll be dazzled. And maybe start Googling the products as I did.
Here’s the trailer: https://www.youtube.com/watch?v=OmW8R9TuwnE
PITCH PEOPLE will be available on iTunes, Amazon Prime Video and Google Play on May 17, 2024. The film, fully restored in 4K, is the 25th Anniversary of the Never-Before-Seen Feature Documentary.
Directed, written, and produced by Stanley Jacobs (96 Souls), PITCH PEOPLE features Arnold Morris, Nancy Nelson, Lester Morris, Al Spino, Sandy Mason, Ed McMahon, Jerry Crowley, Joe Fowler, Jan Muller, John Parkin, Chester Nairne, Wally Nash, Jerry Mascuzzio, James Mason, Ian Long, and Harry Matheson.
The documentary PITCH PEOPLE is an energetic look at the pitch business, a dynamic world that started in Europe, made its way to the U.S. boardwalks, and exploded on television in the 1990s.
Run Time: 88 minutes | Rating: Not Rated
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