Told through the eyes of quirky, charming and humble bandmates Shawn, Jon, Matt and Justin, BLEEDING AUDIO is an intimate portrait detailing The Matches’ promising career, defeating break up, and inspiring reunion, as they reflect on what success truly means for musicians in today’s digital industry. Their story overlaps with the drastic changes the music industry has undergone in the past several years. From declining record sales, to excessive touring, to illegal downloading and streaming, this film digs deeper into the challenges the average musician faces in the digital age and how artists can navigate their careers today
How do I not know about The Matches? Their sound is right up my alley. The minute I heard their songs in the introduction, I was hooked. Shawn, Justin, Matt, and Jon have distinct personalities and styles, and together they are unbelievable. This is the most badass entrepreneurial band I’ve ever heard of. The things they did to become known were geniuses. This was pounding the pavement in its truest form. Members Justin and Shawn made all the band’s art. Their parents worked the door, security, snack bar while they slowly wracked up fans.
Huge names in the industry like Mark Hoppus of Blink-182, Warped Tour founder Kevin Lyman, Tom Higgenson of Plain White T’s (just to mention a few) all wonder why the hell these guys aren’t one of the biggest bands in the world. Their consensus is they had everything they needed to be massive; catchy songs, genuine talent, an ambition that blew people away. Why aren’t they household names?! Bleeding Audio breaks down the music industry. Literally explaining where the money goes and why. I think we all sort of understood this concept when Taylor Swift took Spotify to task over streaming but I don’t think I ever thought about what happens to get to the album itself. The money comes from publishing. The Matches didn’t necessarily go searching for a label. Once they were popular the labels came to them. Epitaph was their dream. They got it. Warped Tour was next. Meeting other bands who became their fans opened even more doors. These guys were loved. Their creativity surpasses anything I’ve ever seen from a single band. Then… Napster happened. Music was about to change forever.
After their third album, they were burnt out. The band played one final beautifully, raucous show. 2 years later, they find out that their overbearing manager Miles didn’t register their songs, with the exception of 4. The amount of money they lost because of this was ultimately the reason they broke up. It was a brutal blow. In 2014 the guys meet up for pancakes. This leads to a show that sells out in 2 minutes. Then another. Then another. The Matches were inexplicably back for what would become a sold-out world tour.
The doc has an unreal amount of footage, art, interviews, it’s pretty magical. If you’ve never heard of The Matches, there’s no way you’ll walk away from Bleeding Audio without needing to go find their music. Thank you to director Chelsea Christer for introducing me to my newest musical obsession.
You can get tickets to a watch BLEEDING AUDIO here