rag & bone is pleased to announce the release of Hair, a ‘rag & bone Films’ production which premiered at the 2017 Tribeca Film Festival®, presented by AT&T.
Delving deeper into the medium of film, the brand introduces a conceptual short feature directed by and starring Golden Globe-nominated actor John Turturro alongside two-time Emmy-winner Bobby Cannavale, marking yet another engaging initiative under the ‘rag & bone Films’ umbrella.
“For us, projects like these are about creating a paradigm shift in the way people view fashion. Film and photography are engrained in our brand DNA and we love exploring both mediums in different ways every season. This project was a joy to be part of and it was a real honor to work with John and Bobby on it.” – Marcus Wainwright, rag & bone CEO, Founder and Creative Director
Shot by Fred Elmes (Blue Velvet, The Night Of, Broken Flowers) in Williamsburg, Brooklyn the film features an improvised conversation about a man’s particularity for his hair.
Truly masters of their craft, Turturro and Cannavale deliver a lightheartedly engrossing and completely unscripted performance while dressed in the rag & bone Spring/Summer 2017 collection. Hair will be available to view on rag-bone.com on Tuesday, May 2nd. Viewers will also be able to shop the clothing worn in the five minute short.
“It was fun to find the right location that would complement the rag & bone clothing. I scouted several places with Fred Elmes and we felt that this specific classic barber shop was the perfect location. Clothes and hair go together; they’re part of your social identity.” – John Turturro
Hair follows on from the 2016 Men’s Project, based on a concept that showcases the actors’ authentic personalities with each outfitted in pieces from the latest collection that are reflective of their own personal taste.
Turturro continues, “Working with rag & bone was very creative and collaborative, with this short, I wanted to convey the spirit of their brand which is fun, lively, and urban with a focus on quality and craftsmanship.”
Hair debuted during the Tribeca Film Festival®, presented by AT&T on April 21st, 2017 in New York City.