GEOFF MCFETRIDGE: DRAWING A LIFE

The mind of an artist is a splendid thing. SXSW 2023 doc GEOFF MCFETRIDGE: DRAWING A LIFE delves into the wondrous mind of a nurtured creative. Director Dan Covert puts a face and a name to the work we’ve seen for years. Meet Geoff McFetridge, graphic designer, visual artist, and family man.

Geoff’s animated drawings curiously play over his voice. Combined with the equally infectious score, you are instantly charmed. Talking heads of fellow artists, filmmakers (friends Sofia Coppola and Spike Jonze), writers, photographers, and every creative in between share their admiration of Geoff’s mind. As a child seeking identity, Geoff used drawing as an outlet. It helped him to explore his inner turmoil. Poems describe childhood moments with effortless glee. These are yet another form of communication.

“Running on ambition.” Geoff is obsessed with his process, his created color palette, and the perception of his work. Balancing his passion and his family only works because of his wife, Sarah Devincentis. She pulls him out of his angst. He 100% credits her for their work-life harmony.

Geoff uses the most minimal lines possible, and still, his work expresses life’s mundane snapshots in wildly profound ways. They are spellbinding pieces. There is something in his repertoire for every human. Geoff’s is a hot commodity in the corporate world, from Nike, Oreo, Apple, and everyone in between. Geoff is that artist you know, but you don’t know you know. Ya know? Thanks to Dan Covert, now the whole world will.