TFF Interview: VR production studio ‘Telexist’ founders Sam Gezari & Erik Donley talk about ‘Dinner Party’ & the rise of VR

Erik Donley & Sam Gezari, founders of Telexist

Founders Sam Gezari and Erik Donley started Telexist as a need to service their own work. Erik Donley: “We knew we’d have to pay someone a lot of money to do what we needed, so we thought we might as well pay ourselves.” That drive and spirit are also shared by Sam Gezari who said they realized that “every frame of a VR film is VFX.”

The two have built a production studio where they “start from a post perspective and reverse engineer it” as Sam says. It’s working for them as they have several high profile clients, including NASA, SkyBound Entertainment and RYOT. They now have a team of over 20 technical artists and engineers.

I spoke with Sam and Erik at this year’s Tribeca Film Festival. We had a very interesting conversation talking about how they got started, where they are and where they are going. They currently have “Dinner Party” available to view in the Virtual Arcade. Get your tickets now!

PEOPLE EMBRACING VR

Sam Gezari: “People are going to theaters less and less. Home experiences, Netflix, amazon, those kinds of things. Often people have better sound systems and TVs in their living room. We’re also moving further and further away from community experiences and going to these isolated screen-based personal experiences. In some way, VR fits perfectly in this culture shift that’s happening very slowly. People will look back on this time and it will be really evident that it’s happening. I think that a lot of people don’t even think about it or are aware of how much time we spend on our phones.”

Erik Donley: There’s an isolated element, but we’re still more connected than we’ve ever been. We’re traded eye to eye contact for 1,000 friends on Facebook.”

WHAT IS THE FUTURE OF VR?

Sam Gezari: “VR [virtual reality] is one way of creating content and telling stories, but AR [augmented reality], mixed reality and VFX actually have lots of potential. There is no limit.”

Erik Donley: “Today it’s on a headset, but in a few years, it might be holographically projected.”

One of my favorite VR movies is Strange Days where Ralph Fiennes is a dealer in a technology that let you experience another’s emotions. Sam Gezari: “Bio-feedback is a real thing that we’re using and it’s amazing.” The future will be here soon!

CONTENT

Erik Donley: “Content creation is pushing technology, it’s all growing together.”

Sam Gezari: “As a viewer, you can become part of the storytelling process. There is something magical about it. It’s not like other mediums. It’s the connection of the viewer and what they are watching.”

“We are interested in every aspect of this medium and not just the entertainment or advertising. It’s more about the human elements.”

WHAT IS HOLDING VR BACK?

Sam Gezari: “Until the technology and the hardware becomes both effective enough and easy enough to wear, it’s going to be difficult to get people to embrace it. We also need good content. If the content isn’t there, then there’s no point to watch anything whether it’s cinematic, interactive or gaming. We’re just so early in this medium right now. It’s going to take a few years to build up the quality of work.”

“There’s good and bad showing people VR, as they either like it or don’t like it. We find that most people really like it. They take off the headset and have a big smile while thinking of endless possibilities and it’s inspiring.”

“VR is in the right place at the right time. I love the environment we’re in.”

Erik Donley: “We’re in phase 1. We need people to buy headsets and create content.”

VR is the new wild west. There are no rules. It can be whatever you want; the only limit is your imagination.

Sam Gezari: “I won’t stop watching traditional film. I won’t stop reading books or going to museums. This isn’t the only storytelling medium, but I”m a real believer in what VR can do.”

BIGGEST ADVANCEMENT IN VR SINCE STARTING TELEXIST?

Erik Donley: “Everything. Phones, resolution, you name it. It’s all changing rapidly.”

One of the negatives about VR installations is that as soon as you leave, you have no access to the content. I don’t see this as a bad thing. When movies were first introduced in theaters, if you didn’t see in the theater, you didn’t see it. It was special. VR is bringing the special back. This is not a gimmick, this is another medium.

Dinner Party tells the incredible story of Betty and Barney Hill, an interracial couple who made the first report of a UFO abduction in America in 1961. Having sought online hypnotherapy courses to recover memories of their inexplicable experience, the Hills decide to listen to the recording of their session during a dinner party—and what they hear could change their lives forever.

For more information and to purchase tickets, go to tribecafilm.com/immersive

Will You Find the Force? – Star Wars launches Force Friday II

http://www.starwars.com/findtheforce

Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.

The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.

“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi.

Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, President of Lucasfilm.

From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt.

To celebrate Force Friday II, fans can reveal new and favorite characters from Star Wars: The Last Jedi in augmented reality, and help the Resistance find information about key personnel:

  1. Download the Star Wars app (for iPhone® and Android™) and launch the “Find The Force” feature.
  2. Starting September 1, look for Star Wars graphics with the “Find The Force” logo at participating retail locations and websites. Click here for full list.
  3. Scan these graphics using the “Find The Force” feature to reveal AR character experiences.
  4. A data chip will be unlocked each time a new AR character experience is revealed. Unlock digital rewards as you collect more data chips!
  5. Each graphic reveals a different AR character experience every day from September 1-3. 

Try it now! Download the Star Wars app, launch “Find The Force” and scan the image below to unlock an AR character early:

(15 in total across the program’s three-day run). Click here for more information:www.starwars.com/findtheforce.

“Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: The Last Jediproduct line, which is our most innovative yet – we can’t wait for fans to see what’s in store.” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.

Fans can download the latest version of the Star Wars App (v. 2.3 or higher) beginning Aug. 24 for an early look at the new Porg characters in AR before the AR treasure hunt goes live at retail.

By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December.

No Purchase Necessary. Enter sweepstakes between August 31, 2017 at 7:00 a.m. Pacific Time (“PT”)/3:00 p.m. British Summer Time (“BST”) and September 4, 2017 at 2:59 a.m. PT/10:59 a.m. BST. Open to legal residents in 50 U.S. + D.C., Canada (excluding Quebec), Australia, United Kingdom, Republic of Ireland, France, South Korea and Chile who are 18+ or the age of majority in their place of residence, whichever is older. Limit 15 entries per person. There is 1 Grand Prize available to be won (ARV: US $4,500). Grand Prize winner must travel to Los Angeles, California USA on or about December 12, 2017. Visit starwars.com/findtheforce. for Official Rules including details on how to enter, additional eligibility requirements, prize descriptions and limitations. Void where prohibited. Sponsor: The Walt Disney Company (Australia) Pty. Limited, Level 5, Chapel Street, South Yarra, Victoria 3141, Australia.

More information about Find the Force and a how-to video is available atwww.starwars.com/findtheforce.

Star Wars: The Last Jedi opens in U.S. theaters on December 15, 2017.