Ten years ago, I worked for a hair care distributor in the midwest where we sold Paul Mitchell products. At the time, the company had three hair care brands and Paul Mitchell, was, by far, the most organized, had the best marketing and the best attitude.
In Good Fortune, Dan Aykroyd (yes, THE Dan Aykroyd), narrates a well-produced biography of John Paul DeJoria, the man who started John Paul Mitchell Systems with hair stylist, Paul Mitchell, as well as Patron Spirits Company.
Told through interviews and some funny movie clips (I’m talking about you, Clint Eastwood), you’ll be fascinated by the cast of friends that DeJoria as accumulated. From Danny Trejo to Michelle Phillips, there’s no end to the stories they can tell.
What I liked most about this story is the philanthropic attitude that DeJoria embodies. This guy cares about people and cares about people who care about people. You can see this all over the Paul Mitchell brand. I witnessed first hand how Paul Mitchell takes care of their stylists and salon owners and it makes those people very loyal and empowered.
One thing I didn’t like was Dan Aykroyd’s narration. Perhaps he’s too close, as his delivery was a little too silly and forced. However, it depends on how you view. If I was watching this on a network, with commercials, I think it would have been a lot more enjoyable. All in all, it’s a well put together biography of a man who seems to have it all figured out.
Available now on iTunes and Amazon video!