Warner Bros. Pictures Launches Worldwide “KING FOR A DAY” Event to Celebrate “KING ARTHUR: LEGEND OF THE SWORD”

No need to pull a sword from stone!  In partnership with various theatres across the globe, Warner Bros. Pictures will crown lucky film fans “King (or Queen) for a Day,” giving them an opportunity to see Guy Ritchie’s gritty, modern take on the legendary tale in King Arthur: Legend of the Swordfor free!—and well in advance of its May 12 release date.

In North America: Moviegoers will just need to click a special link in order to take their place among the first fans to see the film.  Admission is on a first-come, first-served, while-supplies-last basis.

In the U.S.: Starting today, those who are the quickest to click will not only win two free tickets to an advance screening of the movie at one of 150 select AMC Theatres nationwide, they will also be given gifts fit for a movie king, including a limited edition “King Arthur: Legend of the Sword” hat and a special poster created by acclaimed artist Shepard Fairey.   Click: AMCKingForADay.com to find a participating AMC theatre and to win admission.  Screenings at all AMC locations will take place on Thursday, April 27, at 7:00 PM local time.

In Canada: Fans can start clicking on https://www.landmarkcinemas.com/king-for-a-day-screening/today to win their tickets and be gifted with the limited edition hat and Shepard Fairey poster inspired by the film.  Participating locations will include select theatres in Calgary (Landmark Cinemas 16 Country Hills); Edmonton (Landmark Cinemas 9 City Centre); Vancouver (Landmark Cinemas 12 Guildford Surrey); Winnipeg (Landmark Cinemas 8 Grant Park); Victoria (Landmark Cinemas 4 University Heights); and Kelowna (Landmark Cinemas Grand 10).  All screenings will take place on Thursday, April 27, at 7:00 PMlocal time.

Internationally: Fans in more than 20 markets, including China, South Korea, UK, Russia and Mexico, can also be dubbed “King for a Day” and among the first to see the film at early screenings in their cities, in partnership with local exhibitors.

Acclaimed filmmaker Guy Ritchie brings his dynamic style to the epic fantasy action adventure King Arthur: Legend of the Sword, from Warner Bros. Pictures and Village Roadshow Pictures.  Starring Charlie Hunnam in the title role, the film is an iconoclastic take on the classic Excalibur myth, tracing Arthur’s journey from the streets to the throne.

When the child Arthur’s father is murdered, Vortigern (Jude Law), Arthur’s uncle, seizes the crown.  Robbed of his birthright and with no idea who he truly is, Arthur comes up the hard way in the back alleys of the city.  But once he pulls the sword from the stone, his life is turned upside down and he is forced to acknowledge his true legacy…whether he likes it or not.

Starring with Hunnam (FX’s “Sons of Anarchy”) and Oscar nominee Law (“Cold Mountain,” “The Talented Mr. Ripley”) are Astrid Bergès-Frisbey (“Pirates of the Caribbean: On Stranger Tides”) as Mage; Oscar nominee Djimon Hounsou (“Blood Diamond,” “In America”) as Bedivere; Aidan Gillen (HBO’s “Game of Thrones”) as Goose-Fat Bill; and Eric Bana (“Star Trek”) as Arthur’s father, King Uther Pendragon.

Guy Ritchie (“The Man from U.N.C.L.E.,” the “Sherlock Holmes” films) directed the film from a screenplay by Joby Harold (“Awake”) and Guy Ritchie & Lionel Wigram, story by David Dobkin (“The Judge”) and Joby Harold.  The film is produced by Oscar winner Akiva Goldsman (“A Beautiful Mind,” “I Am Legend”), Joby Harold, Tory Tunnell (“Awake,” “Holy Rollers”), and “The Man from U.N.C.L.E.” and “Sherlock Holmes” producers Steve Clark-Hall, Guy Ritchie and Lionel WigramDavid Dobkin and Bruce Berman are executive producers.

King Arthur: Legend of the Sword is set for release on May 12, 2017, the film will be distributed in North America by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures.

The film has been rated PG-13 by the MPAA for sequences of violence and action, some suggestive content and brief strong language.

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